Elevate TV #01: Chair

What gets you off your seat? Join us. Elevate.
For Elevate's first video, we were inspired by the metaphor of a chair. What if we turned this everyday object we sit on into something more: a platform for creativity and expression?

Motivated by the idea, we went in search of a location. We scooted off to abandoned rooms that looked like they'd been bombed; to an idyllic landscape on top of a mountain, but we found that we needed that archetypal room, a white cube, in order for it to work. Then, we searched department stores and offices for a simple chair, to represent all other chairs that have ever been.

To rescue us from room gloom slash chair despair, we finally found the perfect space through a totally serendipitous phone call with our friends, creative agency PlasticSoldierFactory, who invited us to take over their warehouse in the East for a day.

Amazing how God provides resources when you just step off the edge -- with storyboard and camera in hand, and great company around.

Look out for more Elevate adventures to come!